Halilhan Sunteriler, Turkish would-be entrepreneur, rescues a red Volvo from the scrap heap, which he believes will lead him to big money in business ventures. With his best friend Gogi - the most 'cultured' man in the neighbourhood - and his brothers Hazmi and Mesut, Halilhan forms the Teknojen company.
Halilhan is obsessed with his Volvo, blaming the car for leading him from one disastrous affair to the next. Mesut lives in the shadow of his wife Aynina, and Hazmi has severe 'anger management' issues. Will they ever manage to pull together and make Teknojen a success?