Muzaffer Uysal (Edited By) Professor Muzaffer Uysal, PhD. is a provost professor and chair of the Department of Hospitality and Tourism Management - Isenberg School of Management at the University of Massachusetts, Amherst. Dr. Uysal has extensive experience in the tourism and hospitality field and has conducted workshops and seminars in more than 25 countries. He is a member of the International Academy for the Study of Tourism and the Academy of Leisure Sciences. He has also authored and co-authored a significant number of research articles, monographs, and books. Dr. Uysal has also received over 30 awards, honors, and recognitions. His current research interests focus on tourism development and quality-of-life research in tourism and hospitality settings.Noel Scott (Series Edited By) Noel Scott is Adjunct Professor of Tourism Management in the Sustainability Research Centre, University of the Sunshine Coast. His research interests include the study of wildlife tourism, tourism experiences, destination management and marketing, and stakeholder organization. He has over 300 academic articles published including 16 books. He is on the Editorial Board of 10 journals, a Fellow of the Council of Australian University Tourism and Hospitality Educators, and a member of the International Association of China Tourism Scholars.Eric Laws (Series Edited By) Eric Laws has an MPhil from the University of Surrey and a PhD from Griffith University. He has retired from full time academic life, and is Visiting Professor at Leshan Normal University, Sichuan, P.R. China. His research interests include tourism service quality, destination management, crisis management and elephant tourism. Eric's publications include nearly 100 journal articles, book chapters and conference papers. The Elephant Tourism Business is Eric's twentieth authored or edited book.