Dr. Pawan Kumar is Professor and Head of the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. With over 18 years of academic and research experience, his interests span tourism, entrepreneurship, and technology adoption. He has edited several books with renowned international publishers, including Emerald, Springer, IGI Global, and Bentham Science, and continues to contribute significantly to research, academic leadership, and the advancement of marketing scholarship.Professor Gurmeet Singh, Head of the Graduate School of Business and Director of the MBA Programme, has over 21 years of experience in teaching, research, consultancy, and executive training. He has served at universities across India and Africa, developing and teaching courses in marketing and management. A prolific researcher, he has published over 100 articles in leading international journals and conferences, including more than 50 in ABDC and other globally ranked journals.Vipin Nadda is currently serving as Senior Lecturer and Programme Manager (Tourism, hospitality, and Events) with University of Sunderland in London. A science graduate with MBA (Marketing), MTA (Tourism) and PhD (Tourism Management), he has more than twenty years of experience in academics and Industry. He is co-editor in chief for International Journal of Entrepreneurship, Management, Innovation and Development and have organised many international conferences.Dr. Bindu Aggarwal is currently an Associate Professor of Marketing in the University School of Business at Chandigarh University, Gharaun, Mohali, Punjab, India. She has teaching experience of 18 years. She completed her Ph.D in marketing from the Lovely Professional University, Punjab, India in the year 2021. Her areas of interest include marketing, human resourcemanagement, current issues in management and psychology. She has presented more than 35 research papers related to marketing, human resource management and psychology at the conferences/seminars held at national and international levels. She has also published papers in various reputed national and international journals.Dr. Ranjeet Verma is a Doctor of Philosophy from National Institute of Technology, Kurukshetra with specialisation in the field of Marketing and General Management at the Postgraduate level and graduated from Kurukshetra University Kurukshetra and currently working as a Professor in University school of Business, Chandigarh University, Mohali, Panjab. Dr. Ranjeet has more than 22 years of teaching and administrative experience published more than 25 research papers in National and International journals of repute (Scopus Indexed), 7 Books Authored titled Brand Management, Fundamentals of Management, Basics of Economics and Management, Micro Business Environment, Macro Business Environment, Business Environment and Production and Operations Management and presented papers in more than 20 national and international conferences.
