Sustainable Business

Dr Sally Jeanrenaud is a Senior Research Fellow at the Business School, University of Exeter, and teaches in a number of business schools. Sally has 20 years’ experience in international sustainable development, including high-level policy at inter-governmental levels with research, management and field experience in Asia, Africa and Western Europe.Mr Jean-Paul Jeanrenaud is a Senior Advisor to WWF, former Director of One Planet Leaders, WWF International, responsible for Business Innovation and Education Programmes. Prior to that he was Director of Corporate Relations for WWF International, played a central role in establishing the Forest Stewardship Certification, and founded WWF’s applied sustainability programme for senior executives.Professor Jonathan Gosling is Emeritus Professor of Leadership at the University of Exeter and Visiting Professor in the Philosophy of Management at Renmin University of China. He runs leadership development programmes for companies, NGOs and Governments around the world; and publishes research on how managers are tackling contemporary business realities.

• Foreword xiiiPreface xvAbout the Authors xxiii1 Challenging 1Sally Jeanrenaud & Jean-Paul Jeanrenaud1.0 Stories about the Future 22.0 Planet 73.0 People 184.0 Profit 285.0 Power 356.0 Conclusion: The Case for Change 42References 462 Changing 53Sally Jeanrenaud & Jean-Paul Jeanrenaud2.0 Changing from the Outside‐In and the Inside‐Out 532.1 Business 542.2 Economy 562.3 Self 572.4 Transformations 592.5 Conclusion: Metamorphosis 81References 833 Leading 87Jonathan Gosling & Prasad KaipaIntroduction 873.0 Sustainability and Leadership 893.1 What is Leadership? 903.2 Some Nagging Questions about Leadership 1003.3 Bringing it All Home: How to Conduct Yourself in Leadership 111Summary 115References 1164 Valuing 119Catherine CameronIntroduction 1204.0 The Limits to GDP and GNP as Measures of Value 1224.1 The Range of Alternative Measures and Current Practice 1304.2 Rethinking Growth 143Summary 146References 1475 Collaborating 149Ward CrawfordIntroduction 1505.0 Images of Working Together 1505.1 Choosing Collaboration 1575.2 The Theory and Practice of Collaboration 1625.3 Managing Collaborative (Dis)Agreement 169Summary 174References 1756 Strategizing 177Nadya Zhexembayeva & Judith JordanIntroduction 1776.0 Oil, Water, and a Touch of Hurricane Katrina: The New Business Reality 1786.1 Searching for a Disappeared Resource? Check your landfill 1816.2 The Strategic Challenge of Sustainability: Stakeholders are calling 1826.3 Strategic Responses: What Strategies Have Businesses Adopted? What More Can They Do? 190Summary 201References 2017 Organizing 205Morgen WitzelIntroduction 2057.0 Organizations and Sustainability 2067.1 Motivating People 2087.2 Organizational Culture 2157.3 Requisite Knowledge 2187.4 The Employer Brand 220Summary 221References 2238 Investing 225Rory SullivanIntroduction 2258.0 Mechanics of Influence: How do Investors Influence Companies? 2278.1 What is Responsible Investment? 2288.2 So What Can Responsible Investment Deliver? 2358.3 Conclusion 240Summary 240References 2419 Innovating 243John Bessant & Palie SmartIntroduction 2439.0 Innovation Strategy 2459.1 How Can We Innovate? Innovation as a Management Process 255Summary 261References 26210 Operating 265Mickey Howard, Fu Jia & Zhaohui WuIntroduction 26510.0 Transition to the Triple Bottom Line 26610.1 Industrial Ecology and Closing the Loop 26810.2 Sustainability Standards, Certification and Measures 27110.3 Stakeholder Management 278Summary 291References 29211 Marketing 293Ken Peattie and Frank-Martin BelzIntroduction 294From 20th to 21st Century Marketing 29511.0 Sustainability and Marketing: An Evolving Relationship 29611.1 Sustainability Marketing: Marketing for the 21st Century 29811.2 From Products to Customer Solutions 30511.3 From Price to Consumer Cost 30711.4 From Place to Convenience 30911.5 From Promotion to Communication 31111.6 Sustainability Marketing as a Transformational Force 31411.7 Conclusion 315Summary 317References 31812 Accounting 319Stephen JollandsIntroduction 31912.0 Accounting and Sustainability 32012.1 Financial Accounting 32612.2 Management Accounting 33512.3 Conclusion: Addressing the meta- and sub-questions 341Summary 343References 34413 Entrepreneurship 347Tony CookeIntroduction 34713.0 The ‘Cult’ of Entrepreneurship? 34813.1 A Brief History of Entrepreneurship Theory 35013.2 Towards One Planet Entrepreneurship 357Summary 377References 37814 Transitioning 381Thomas Dyllick & Katrin MuffIntroduction 38114.0 Sustainable Business and Sustainable Development: The Big Disconnect 38214.1 Understanding Our Global Sustainability Challenges 38514.2 Different Approaches to Framing Business Sustainability 38714.3 Introducing a Typology for Business Sustainability 39114.4 Managing Business Sustainability: Organizational Characteristics 40014.5 Conclusion 401Summary 404References 40515 Conclusion 409Sally Jeanrenaud, Jean-Paul Jeanrenaud & Jonathan Gosling15.0 The Challenges: The One Planet Predicament 40915.1 Sustainable Business: A One Planet Approach 41115.2 Change for Good 41415.3 Transforming Business Management Education 416References 419Index 421