Guido Grunwald is Professor of Business Administration, Marketing and Market Research in the Faculty of Management, Culture, and Technology at Osnabrück University of Applied Sciences, Germany. His research focuses on customer behaviour, sustainability and relationship marketing, and, more specifically, sustainability co-creation, CSR communication and crises.Ali Kara is Professor of Marketing at the Pennsylvania State University, USA, where he currently serves as the Discipline Coordinator of the Business and Economics Division. His research focuses on prediction of consumer decision making, empirical investigations of segmentation in international markets, and sustainability.Paul Shrivastava is Professor of Management & Organizations at Smeal College of Business, The Pennsylvania State University, USA. He has previously served as Penn State's Chief Sustainability Officer, Director of its Sustainability Institute and Executive Director of Future Earth. He is the Co-President of The Club of Rome, a global sustainability think-and-act tank.

• Chapter 1: The Role of Higher Education Institutions in Promoting Sustainability in the Anthropocene.- Chapter 2: Fundamentals and Principles of Relationship Quality Management in the Sustainability Transformation of Higher Education Institutions.- Chapter 3: Stakeholder Analysis in the Sustainability Transformation of Higher Education Institutions.- Chapter 4: Segmenting Stakeholders for Higher Education Institutions Sustainability Transformations.- Chapter 5: CoCreating Sustainable Value through Stakeholder Partnership in Higher Education Institutions.- Chapter 6: Transforming Stakeholder Needs and Innovative Ideas into Sustainable Actions in Higher Education Institutions.- Chapter 7: Authentically Communicating Sustainability Engagements of Higher Education Institutions to Reduce Tensions.- Chapter 8: Measuring Success of Sustainability Transformations in Higher Education Institutions.- Chapter 9: Challenges Opportunities and Emerging Trends in Integrating Relationship Quality Management into the Sustainability Transformation of Higher Education Institutions.- Chapter 10: Plan of Action for Relationship Quality Management based Sustainability Transformation at Higher Education Institutions.

Guido Grunwald is Professor of Business Administration, Marketing and Market Research in the Faculty of Management, Culture, and Technology at Osnabrück University of Applied Sciences, Germany. His research focuses on customer behaviour, sustainability and relationship marketing, and, more specifically, sustainability co-creation, CSR communication and crises.Ali Kara is Professor of Marketing at the Pennsylvania State University, USA, where he currently serves as the Discipline Coordinator of the Business and Economics Division. His research focuses on prediction of consumer decision making, empirical investigations of segmentation in international markets, and sustainability.Paul Shrivastava is Professor of Management & Organizations at Smeal College of Business, The Pennsylvania State University, USA. He has previously served as Penn State's Chief Sustainability Officer, Director of its Sustainability Institute and Executive Director of Future Earth. He is the Co-President of The Club of Rome, a global sustainability think-and-act tank.

• Chapter 1: The Role of Higher Education Institutions in Promoting Sustainability in the Anthropocene.- Chapter 2: Fundamentals and Principles of Relationship Quality Management in the Sustainability Transformation of Higher Education Institutions.- Chapter 3: Stakeholder Analysis in the Sustainability Transformation of Higher Education Institutions.- Chapter 4: Segmenting Stakeholders for Higher Education Institutions Sustainability Transformations.- Chapter 5: CoCreating Sustainable Value through Stakeholder Partnership in Higher Education Institutions.- Chapter 6: Transforming Stakeholder Needs and Innovative Ideas into Sustainable Actions in Higher Education Institutions.- Chapter 7: Authentically Communicating Sustainability Engagements of Higher Education Institutions to Reduce Tensions.- Chapter 8: Measuring Success of Sustainability Transformations in Higher Education Institutions.- Chapter 9: Challenges Opportunities and Emerging Trends in Integrating Relationship Quality Management into the Sustainability Transformation of Higher Education Institutions.- Chapter 10: Plan of Action for Relationship Quality Management based Sustainability Transformation at Higher Education Institutions.

Guido Grunwald is Professor of Business Administration, Marketing and Market Research in the Faculty of Management, Culture, and Technology at Osnabrück University of Applied Sciences, Germany. His research focuses on customer behaviour, sustainability and relationship marketing, and, more specifically, sustainability co-creation, CSR communication and crises.Ali Kara is Professor of Marketing at the Pennsylvania State University, USA, where he currently serves as the Discipline Coordinator of the Business and Economics Division. His research focuses on prediction of consumer decision making, empirical investigations of segmentation in international markets, and sustainability.Paul Shrivastava is Professor of Management & Organizations at Smeal College of Business, The Pennsylvania State University, USA. He has previously served as Penn State's Chief Sustainability Officer, Director of its Sustainability Institute and Executive Director of Future Earth. He is the Co-President of The Club of Rome, a global sustainability think-and-act tank.

• Chapter 1: The Role of Higher Education Institutions in Promoting Sustainability in the Anthropocene.- Chapter 2: Fundamentals and Principles of Relationship Quality Management in the Sustainability Transformation of Higher Education Institutions.- Chapter 3: Stakeholder Analysis in the Sustainability Transformation of Higher Education Institutions.- Chapter 4: Segmenting Stakeholders for Higher Education Institutions Sustainability Transformations.- Chapter 5: CoCreating Sustainable Value through Stakeholder Partnership in Higher Education Institutions.- Chapter 6: Transforming Stakeholder Needs and Innovative Ideas into Sustainable Actions in Higher Education Institutions.- Chapter 7: Authentically Communicating Sustainability Engagements of Higher Education Institutions to Reduce Tensions.- Chapter 8: Measuring Success of Sustainability Transformations in Higher Education Institutions.- Chapter 9: Challenges Opportunities and Emerging Trends in Integrating Relationship Quality Management into the Sustainability Transformation of Higher Education Institutions.- Chapter 10: Plan of Action for Relationship Quality Management based Sustainability Transformation at Higher Education Institutions.