Sustainability, Participation and Culture in Communication

Jan Servaes is the UNESCO Chair in Communication for Sustainable Social Change at the University of Massachusetts, USA.

• Introduction: The Kaleidoscope of Text and Context in Communication – Jan ServaesChapter 2: Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings – Adinda Van HemelrijckPart I: Sustainable Social ChangeChapter 3: The Global Agenda: Technology, Development, and Sustainable Social Change – Toks Dele OyedemiChapter 4: ICTs and Mobile Phones for Development in Sub-Saharan African Region – Tokunbo OjoChapter 5: Fair-Trade Practices in Contemporary Bangladeshi Society: The Case of Aarong – Fadia HasanChapter 6: Asserting Contested Power: Exploring the Control-Resistance Dialectic in the World Trade Organization’s Discourse of Globalization – Rachel StohrPart II: (New) Media For Social ChangeChapter 7: Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt – Emily PolkChapter 8: Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China – Song ShiChapter 9: From Liberation to Oppression: Exploring Activism through the Arts in an Authoritarian Zimbabwe – Verity NormanPart III: Culture and ParticipationChapter 10: Right to Communicate, Public Participation, and Democratic Development in Thailand – Boonlert SupadhilokeChapter 11: The Child Reporters Initiative in India: A Culture-Centered Approach To Participation – Lalatendu Acharya and Mohan Jyoti DuttaChapter 12: Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis – David J. Park and Leslie RichardsonChapter 13: Gender as a Variable in the Framing of Homelessness – Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-KantPart IV: Health CommunicationChapter 14: Understanding the Spread of HIV/AIDS in Thailand – Patchanee MalikhaoChapter 15: Framing Illness and Health on the USAID Website for Senegal – Joelle CruzChapter 16: Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers – Katrina Phillips and Betty ChirchirChapter 17: Eff ect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act – Jyotika RamaprasadChapter 18: Crime and Punishment: Infi delity in Telenovelas and Implications for Latina Adolescent Health – Tilly A. GurmanConclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable – Jan Servaes

'The strength of the text is the fact that it is one of the first to offer a discussion on communication issues from a development and social change perspective within a twenty-first century context'