Dr. Jacinta Dsilva is a renowned sustainability researcher and strategist with over 20 years of academic and industry experience. She has held several positions such as Director of Research, Living Lab and International Partnerships, Assistant Professor and Visiting Scholar. Her expertise lies in the intersection of sustainability and consumer behavior, and she has worked at prestigious universities in the UAE, India, and China. With a strong focus on research, Dr. Dsilva has published numerous books, book chapters, and academic papers on topics such as Circular Economy, Green Technologies, Industry 4.0, Strategic Corporate Governance and Sustainability. Currently, she is the Co-Founder and CEO of InLabs Group working on sustainability and Gamification.She has led research teams, established collaborative partnerships with high-level stakeholders, and developed frameworks for conducting research in circular economy and climate change. Driven by her commitment to sustainability, she has established a research center and living lab to facilitate impactful research and knowledge dissemination while working at SEE Institute. She has also mentored sustainability led startups and supported them with her product development.She has been on academic advisory boards advising universities and schools on embedding sustainability in their curricula, demonstrating her commitment to shaping future leaders with a sustainability mindset. She has led two successful SEE Global Sustainability Summits, one of a kind high level Summit attended by over 1200 academics, start-ups, Industry and government officials across the world each year. She has also worked with National Dialogues organized by the Ministry of Climate Change and Environment and played a significant role in organising important discussions during COP28 alongside the Ministry of Education.