Brian O’Roark is a University Professor of Economics at Robert Morris University in Pittsburgh, USA. He is on the board of directors for the Journal of Economics Teaching and serves in the role of associate editor. In 2014, Brian was given the Undergraduate Teaching Innovation Award by the Middle Atlantic Association of Colleges of Business Administration and in 2016 he received the President’s Award for Outstanding Teaching at RMU.Rob Salkowitz is an author, consultant and educator focused on the impact of new technology on work, business and popular culture. He is author of four books as well a contributor to FORBES and his work has appeared in Fast Company, Publishers Weekly, Entrepreneur, Bloomberg Business Week and ICv2, the trade publication of the comics and gaming industry. He teaches in the Communication Leadership Graduate Program at the University of Washington, USA and is founding partner in MediaPlant.