Del 89 i serien California Studies in Food and Culture

Sugar Coated

Unboxing the Hidden Forces Shaping America's Favorite Breakfast Food

Inbunden, Engelska, 2026

409 kr

Kommande

World-renowned food politics expert Marion Nestle joins forces with former cereal executive Lisa Sutherland to examine what cereal boxes reveal about American culture and food politics. If you want to understand how the food business works, just have a look at a box of breakfast cereal. Hardly anything on supermarket shelves is bigger, bolder, or more deliberately designed. The fiercely competitive industry that brings us Cheerios, Froot Loops, and Trix sells a distinctly American dream: indulgence and health in one convenient package. Cereal boxes chronicle our shifting national obsessions with health, ingredients, dietary advice, and American culture. They show us what sells food: cartoons for kids, athletes for men, weight loss for women. And hidden in the history of cereal package designs, we find clues to the corporate lobbying that shapes agricultural policy, health claims, and labeling regulations. Sugar Coated unboxes the influence of cereal companies on food policy and the power of marketing, revealing, in the process, why Big Food is so good at selling profitable products regardless of their effects on health.

Produktinformation

Utgivningsdatum2026-09-08
Mått152 x 229 x undefined mm
FormatInbunden
SpråkEngelska
SerieCalifornia Studies in Food and Culture
Antal sidor304
FörlagUniversity of California Press
ISBN9780520421271

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Contents Introduction 1. Breakfast Cereals: The Basics2. The Cereal Box: An Overview Part I. Ingredients3. Sugars: Ingredient #1 or #24. Grains and Fiber: The Whole Point5. Flavors and Colors: Natural and Artificial6. Nutrients: The More, the Better Part II. Claims7. Overcoming the Claims Barrier: Cancer and Heart Disease8. More Heart-Health Claims: Ingredient Petitions9. Nutrient Content and Structure/Function Claims10. Widgets: Nutrition at a Glance11. Diet Claims: Fads and Fantasy12. "Green" Claims: Natural, Organic, and Non-GMO Part III. Marketing13. Marketing to Kids: It's GR-R-REAT!14. Targeting Adults and Families15. Cereal for All: Targeting Diversity, Equity, and Inclusion16. Marketing Philanthropy: Do Good, Feel Good17. Cereal Goes International Conclusion AcknowledgmentsList of Cereal Box IllustrationsNotesCereals: A Selected BibliographyIndex