Successful Industrial Product Innovation
An Integrative Literature Review
Inbunden, Engelska, 1990
629 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
The 1980's information explosion on new-product development demands a broad-scope, up-to-date review of literature. Calantone and di Benedetto take on the task in this comprehensive annotated bibliography, citing more than 450 articles and books on product innovation and new product development. They have produced a thoroughly integrative review of marketing, business, and engineering literatures, identifying general managerial conclusions. Outlining key issues and problems faced by product managers, Calantone and di Benedetto determine to what extent these issues have been addressed in academic literature. How much of reported research is relevant? What is the quality of available scientific knowledge? Can business managers and marketing staffs learn from other functional areas, i.e. engineering or technical journals? This bibliography is a valuable entry into innovation literature for both product managers and academic researchers.Calantone and di Benedetto's review is structured according to topic area: factors influencing product and process innovation; stages in new-product development; product diffusion forecasting; the R & D-marketing interface; organizational structure; and technology transfer. Each chapter includes a literature review and an extensive annotated bibliography. A representative set of articles from major marketing, business management, operations research, and engineering publications are selected. As a rule of thumb, articles from 1978 to the present are included. Several major works from earlier years are also cited. The authors complete this volume with their own observations and conclusions, an author index, and a subject index.
Produktinformation
- Utgivningsdatum1990-09-25
- Mått156 x 235 x 15 mm
- Vikt510 g
- FormatInbunden
- SpråkEngelska
- SerieBibliographies and Indexes in Economics and Economic History
- Antal sidor184
- FörlagBloomsbury Publishing Plc
- ISBN9780313275715
Tillhör följande kategorier
Hoppa över listan
Mer från samma serie
Telecommunication Economics and International Regulatory Policy
Meheroo Jussawalla, M S. Snow
Inbunden, 1986
1 029 kr
Central European Economic History From Waterloo to OPEC, 1815-1975
Richard Hacken
Inbunden, 1987
989 kr
Literature Guide to the Hospitality Industry
Denise Madland, Jana Reeg Sreidinger, Mary Richards, Philip Sawin
Inbunden, 1990
639 kr
Hoppa över listan
Du kanske också är intresserad av
Iron Transport and Storage
Prem Ponka, Herbert M. Schulman, Robert C. Woodworth, Goetz W. Richter
Inbunden, 1990
13 289 kr