Studies of Communication in the 2012 Presidential Campaign

Inbunden, Engelska, 2014

Av Robert E. Denton Jr., Robert E. Denton

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This diverse and unique collection of essays examines a wide range of communication elements and themes in the context of the 2012 election. Topics include the early campaign and Romney’s nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama’s second inaugural address. Studies of Communication in the 2012 Presidential Campaign aims not only to expand the contributions and understandings of the various roles of communication in the 2012 presidential election, but also to cultivate a more active, democratic citizenry.

Produktinformation

Utgivningsdatum2014-06-04
Mått164 x 238 x 23 mm
Vikt508 g
FormatInbunden
SpråkEngelska
SerieBloomsbury Studies in Political Communication
Antal sidor254
FörlagBloomsbury Publishing Plc
ISBN9780739185179

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PrefaceRobert E. Denton Jr.Chapter 1: The Early Campaign of 2012Judith S. TrentChapter 2: Mitt Romney and the 2012 Presidential NominationHenry C. Kenski and Kate M. KenskiChapter 3: “Persona” in the 2012 Presidential CampaignDennis D. CaliChapter 4: The Rhetoric of a Campaigning First LadyTheodore F. SheckelsChapter 5: First Ladies and Presidential Advising: Ann Romney, Hilary Rosen, and the 2012 Presidential CampaignMelody J. LehnChapter 6: Political Propheteering: The Role of Purity in the 2012 Presidential Nomination AddressesBrian Heslop and Patrick S. LoebsChapter 7: Informed and Undecided: Persuasive Appeals to Noncommittal VotersRita Kirk and Dan SchillChapter 8: The Honeymoon is over! Rhetoric, Shared Identity, and the Symbolic Communication of Race in the 2012 Obama CampaignZoe SpencerChapter 9: Music as Rhetoric: Music in the 2012 Presidential CampaignDavid R. Dewberry andJonathan H. MillenChapter 10: Candidates Use of Social Network Sites to Control their Campaign MessageStephanie E. BorChapter 11: This One is Not Like the Others: President Obama’s Genre-bending Second InauguralJoseph Valenzano III

The scholars contributing to Studies of Communication in the 2012 Presidential Campaign thoroughly examine each topic, providing the reader with solid history, context, and analysis. Indeed, nontraditional topics, such as campaigning and advising by first ladies, political profiteering, and the skillful treatment of race in the 2012 Obama campaign, all entice the reader to delve deeper into the text. Thus, this must-read text is insightful and challenges all readers to consider carefully the impact of communication in political campaigns.