Structure of International Publishing in the 1990s

Häftad, Engelska, 1991

549 kr

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The past decade has brought dramatic changes to the publishing industry. Publishing companies merged with one another or were bought by larger companies or media conglomerates; mergers and acquisitions crossed national boundaries and language barriers; technological advances altered the publication process and made available new media and the re-examination of the established print media. This volume examines these changes and illuminates the various prospects for the future of publishing in the coming decade.

Produktinformation

Utgivningsdatum1991-01-30
Mått152 x 229 x undefined mm
Vikt362 g
FormatHäftad
SpråkEngelska
Antal sidor246
FörlagTaylor & Francis Inc
ISBN9781560005681

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Media och underhållning inom Ekonomi och ledarskap

Introduction: The Impact of Consolidation and Internationalization I HISTORICAL ANALYSIS 1. Coming Full Circle at Macmillan: A Publishing Merger in Economic Perspective 2. From Art to Corporation: Harry N. Abrams, Inc., and the Cultural Effects of Merger Reader 3. Uneasy Lie the Heads: New American Library in Transition 4. The Cultural Meaning of Concentration in Publishing II THE FUTURE IMPACT OF CONCENTRATION 5. Mergers and Acquisitions in Publishing, 1984-1988: Some Public Policy Issues 6. Consolidation in Publishing and Allied Industries 7. Consolidation, Internationalization, and the Future of Publishing: A scenario 8. Can Small Publishers Survive . . . and Who Cares? 9. The Media Megamerger Wave of the 1980s: What Happened? Ill THE MEANING OF INTERNATIONALIZATION 10. Post-1992 Europe: History and Implications 11. The Rebirth of European Publishing: An Anglo-European Perspective of ‘1992’, 12. Global Publishing in the 1990s 13. The Netherlands in the European Community: A Cultural Area of Modest Proportions with a Few Large Publishing Companies with International Interests 14. Publishing and Printing in Italy and the Single Internal Market 15. The Place of Multimedia Groups in the World of Publishing 16. The Publishing Industry and the Single European Market 17. European Media Markets in the 1990s