Street-Smart Advertising

Margo Berman is professor of advertising at Florida International University. She specializes in creative courses like Creative Strategies, Creative Concepts, and Trends in Graphics and Design. Please visit her website at http://www.unlocktheblock.com/ for more information.

• Chapter 1 PrefaceChapter 2 1 Rev Up Your Thinking with Creative StimulationChapter 3 2 Play with Typography's Multiple PersonalitiesChapter 4 3 Embrace Type as a Design ElementChapter 5 4 Master the Design ElementsChapter 6 5 Connect with Your Audience through Powerful WritingChapter 7 6 Spark the Creative Process for Focused Campaign StrategiesChapter 8 7 Take Charge of the Design PrinciplesChapter 9 8 Explore the Power of Color PsychologyChapter 10 9 Discover Exciting Strategy-Based Ads and CampaignsChapter 11 10 Learn the Latest through Inventive Case Studies with Impressive ResultsChapter 12 11 See Which Self-Promotions Really WorkChapter 13 12 Be Inspired by Creative Tips from Conceptual ThinkersChapter 14 GlossaryChapter 15 Selected Bibliography

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