Del i serien Routledge Studies in Media and Cultural Industries

Streaming Europe

How Transnational Streaming is Reshaping European Film and Television Markets

Inbunden, Engelska, 2026

3 229 kr

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Streaming Europe explores how global streaming services like Netflix, Disney+, and Amazon Prime Video have reshaped the audiovisual landscape across Europe.Since Netflix’s arrival in 2012, the European media environment has undergone a rapid transformation, affecting every level of the industry—from production and distribution to policy and audience engagement. This book offers the first comprehensive, empirical, and comparative examination of these changes across different European markets. Written by a team of leading media scholars, it balances accessible analysis with evidence-based insights to examine how streamers have altered production practices and business models, shifted established power dynamics, and challenged long-standing broadcasting legacies. The book examines global streamers’ market-entry strategies, the use of diversity and inclusion as competitive positioning, and the tensions between producers over rights retention and local authenticity. It analyses how public and commercial broadcasters across large and small European markets have both emulated Netflix and sought to differentiate themselves from US streamers, and how governments have responded with a patchwork of policy tools such as prominence regulation, quotas, and investment obligations, raising questions about their long-term effectiveness. Finally, it explores how different genres—including teen drama, documentary, European film, scripted television, and web series—both shape and are shaped by global streamers’ evolving strategies.With its strong foundation in research and pan-European scope, Streaming Europe goes beyond single-country perspectives to present a timely and nuanced understanding of how the streaming revolution is shaping Europe’s cultural industries. It will be highly relevant to researchers in the field of media industries, media economics, audiovisual industries and media policy.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

Produktinformation

Utgivningsdatum2026-05-19
Mått156 x 234 x 24 mm
Vikt760 g
FormatInbunden
SpråkEngelska
SerieRoutledge Studies in Media and Cultural Industries
Antal sidor304
FörlagTaylor & Francis Ltd
ISBN9781041139096

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Tim Raats is an Associate Professor at the Vrije Universiteit Brussel (VUB), Belgium. He is head of the Media Economics and Policy unit at imec-SMIT-VUB (Studies on Media, Innovation and Technology) and specialises in policy and market research, with a particular focus on financing and production in small audiovisual markets, and management and policy challenges for public service media.Catalina Iordache is a Senior Researcher and Guest Professor at imec-SMIT, Vrije Universiteit Brussel (VUB), Belgium. Her research focuses on media industries studies, public service media, and European audiovisual policy. She holds a PhD from the VUB (2022) and bridges scholarly research with project management (in 2026, the MSCA RePIM Doctoral Network) and (post) graduate teaching.

Preface Foreword, by Ramon Lobato Part I. Setting the scene: Streaming and the European audiovisual market1. Streaming in Europe: The editors’ introductionCatalina Iordache and Tim Raats2. Key differentiators and commonalities in global streamersAnnelien Smets and Heritiana Ranaivoson3. Global streamers’ market access strategies and economic positioning in EuropeMarlen Komorowski, Nino Domazetovikj and Tim Raats Part II. Market and production4. Working with global streamers: Navigating revenue, reach and autonomy in European television productionAxelle Asmar, Gabriela Orestes and Tim Raats5. Investments in original fiction series by foreign streamers and the boundaries of localisationCatalina Iordache, Adelaida Afilipoaie, Tim Raats and Ruyin Li6. European original film production for global VOD services: National continuities and genre revivalsEduard Cuelenaere and Christopher Meir7. Diversity-on-demand: Branding difference(s) in European streamingAxelle Asmar8. The streamification of sports broadcastingTom Evens and Paul Smith9. Reshaping European film distribution: The influence of streaming services on release windowsPaul Hammoud, Heritiana Ranaivoson and Onur Karahan Part III. Content and catalogue10. Catalogues in context: Unpacking transnational strategies on streaming services in European marketsCatalina Iordache and Maria Trinidad García Leiva11. Localisation at scale: Dubbing and subtitling in the age of streamingPedro Gallo and Catalina Iordache12. The documentary: From niche genre to streaming darlingCatalina Iordache and Eline Livémont13. Streaming teen television in Europe: A transnational renaissance?Axelle Asmar, Tim Raats and Leo Van Audenhove 14. Short series of Europe: A subcultural circuit of popular and critically acclaimed filmmakingGuy HealyPart IV. Responses from industry and policy15. Strategic responses by public service media to global video streamers: Practices and key trends in EuropePieter Van der Elst, Catalina Iordache and Tim Raats16. The search for reach and revenue: Responses of commercial European broadcasters to streamersTim Raats and Catalina Iordache17. Capturing a fast-moving target: Regulatory responses to global streamers in EuropeTim Raats and Catalina Iordache18. Streaming in the ‘Land of Bad TV’: The consolidation of the OTT video market in Central and Eastern EuropePetr Szczepanik19. How audiences respond to streaming services in EuropeJeroen Peeters, Noëmie Forest and Wendy van Den Broeck20. ConclusionTim Raats and Catalina IordacheIndex