'From music to TV to video games, streaming has altered the way that we consume and experience popular culture and goods. In this engaging, highly readable account, David Arditi explains how streaming came to disrupt so many industries and ways of life, exploring its capitalist roots, tendencies, and impacts. Loaded with examples that will speak to every audience, Arditi has produced a text that is astonishing in its depth and breadth and is essential for understanding a modern digital society.'