bokomslag Strategy Maps
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  • 324 sidor
  • 2004
strategy maps takes readers to the next level of precision in strategy implementation


Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Nortons ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.


Offers a visual cause-and-effect explanation of whats working and what doesnt in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.

  • Författare: Robert S Kaplan, David P Norton
  • Illustratör: Illustrations
  • Format: Inbunden
  • ISBN: 9781591391340
  • Språk: Engelska
  • Antal sidor: 324
  • Utgivningsdatum: 2004-01-01
  • Förlag: Harvard Business School Press