Strategy in Practice

George Tovstiga (Henley, UK) is Professor of Strategy and Innovation Management at Henley Business School, University of Reading and is Director of the Henley Executive Strategy Programme.Professor Tovstiga teaches, researches and consults in the areas of strategy and innovation management. He has extensive international experience as management educator, industry practitioner, author and consultant. Prior to joining Henley, George consulted for Arthur D. Little (Switzerland) Ltd's Strategic Growth and Innovation Practice. He has also worked with Xerox Research, Bayer Ag and ABB as an industry practitioner.His professional experience is in a diverse range of international assignments in the field of strategic management in both industry and academia. He is a consultant to a number of multinationals in the area of strategy.

• Preface to the First Edition viiPreface to the Second Edition xvPreface to the Third Edition xixAbout the Author xxiii1 Introduction to Strategy in Practice 12 Strategic Thinking 313 Sense Making and Strategic Insight 554 Insight-Driven Strategic Analysis 875 High-Level, “Big-Picture” Strategic Analysis 1196 Supporting-Level Strategic Analysis 1757 Strategy Formation and Evaluation of Strategic Options 2198 Strategy Execution and Performance Appraisal 2559 Insight-Driven Strategy in Perspective 293Appendices: Putting Strategy to Practice 317Appendix A: Probing the Strategic Boundaries of the Firm’s Unique Competing Space 319Appendix B: Strategy Mapping and Narrative (based on Analysis of the RelevantStrategy Building Blocks) 331Index 341

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