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Loizos Heracleous offers a fresh approach to established ideas of strategic management, emphasising the importance of organisational culture in realising strategy in such areas as corporate governance and the impact of the internet. The strong applied orientation makes this book ideal for MBA students, researchers and the more thoughtful practitioner.
- Format: Pocket
- ISBN: 9780521011945
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2003-08-07
- Förlag: Cambridge University Press