Strategies for Sustainable Technologies and Innovations

Edited by the late John R. McIntyre, formerly Professor & Executive Director, CIBER, Scheller College of Business, Georgia Institute of Technology, US, Silvester Ivanaj, Professor, ICN Business School and researcher, CEREFIGE and Vera Ivanaj, Associate Professor, ENSIC and researcher, CEREFIGE, Université de Lorraine, Nancy, France

• Contents:IntroductionPART I: BUILDING SUSTAINABLE TECHNOLOGY AND INNOVATION SYSTEMS1. Sustainable Innovation Responses to Global Climate ChangePaul Shrivastava 2. Understanding Eco-innovation for Enabling a Green Industry TransformationTomoo Machiba 3. Sustainable Development through Innovation? A Social ChallengeCorinne Gendron 4. Appraisal of Corporate Governance Norms: Evidence from Indian Corporate EnterprisesRabi Narayan Kar 5. Codes of Conduct and Other Multilateral Control Systems for Multinationals: Has the Time Come – Again?Tagi Sagafi-nejad 6. Appropriate Technology MovementSanjeeb Kakoty PART II: STRATEGIC IMPLICATIONS AND ASSESSMENT7. Eco-social Business in Developing Countries: The Case for Sustainable Use of Resources in Unstable EnvironmentsRoland Bardy and Maurizio Massaro 8. Entrepreneurship Development at a Small Scale: A Key to Sustainable Economic DevelopmentSanjay Bhāle and Sudeep Bhāle 9. Entrepreneur Profile and Sustainable Innovation StrategySandrine Berger-Douce and Christophe Schmitt 10. Benchmarking Sustainable Construction Technology in the Building and Transportation SectorsSalwa Beheiry and Ghassan Abu-Lebdeh 11. The Eco-logistics Improvement in France: Towards a Global Consideration of Inland Waterway Transport Within the Supply Chain StrategyThierry Houé and Renato Guimaraes 12. Integrating Sustainability and Technology Innovation in Logistics ManagementMatthias Klumpp, Sascha Bioly and Stephan Zelewski 13. Sustainable Development, a New Source of Inspiration for Marketing Innovation? Focus on Five Major Trends and One Innovative Project in Customer Relationship MarketingGaël Le Boulch and Rémy OudghiriIndex

‘There is no debate about the fact that a “business as usual” approach is an environmentally unsustainable one. Given the magnitude of the environmental challenges the world faces today, extensive changes in corporate strategies and significant innovation advances are absolutely necessary if we are to avoid substantial decreases in our quality of living. This set of internationally recognized authors provides some fresh and informative perspectives on this topic along with a path for a more sustainable future.’