Del 1 - MIT Sloan Management Review Series
Strategic Thinking for the Next Economy
Häftad, Engelska, 2001
Av Michael Cusumano, Costas Markides, Michael A. Cusumano, Constantinos C. Markides
339 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.
Produktinformation
- Utgivningsdatum2001-05-25
- Mått152 x 231 x 23 mm
- Vikt390 g
- FormatHäftad
- SpråkEngelska
- SerieMIT Sloan Management Review Series
- Antal sidor336
- FörlagJohn Wiley & Sons Inc
- ISBN9780787957292