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Strategic Thinking for the Next Economy

Häftad, Engelska, 2001

Av Michael Cusumano, Costas Markides, Michael A. Cusumano, Constantinos C. Markides

339 kr

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From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.

Produktinformation

  • Utgivningsdatum2001-05-25
  • Mått152 x 231 x 23 mm
  • Vikt390 g
  • FormatHäftad
  • SpråkEngelska
  • SerieMIT Sloan Management Review Series
  • Antal sidor336
  • FörlagJohn Wiley & Sons Inc
  • ISBN9780787957292

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