STRATEGIC TECHNOLOGY MANAGEMENT: BUILDING BRIDGES BETWEEN SCIENCES, ENGINEERING AND BUSINESS MANAGEMENT

Inbunden, Engelska, 2004

AvTesar George,George Tesar,Sibdas Ghosh,Steven W Anderson,Tom Bramorski

1 719 kr

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This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.Sample Chapter(s)