Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition) 1

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Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)

Steven W Anderson • Tom Bramorski • George Tesar • Sibdas Ghosh

Pocket

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Inbunden 2889:-

472 sidor
2008

Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

Författare: Steven W Anderson, Tom Bramorski, George Tesar, Sibdas Ghosh
Format: Pocket/Paperback
ISBN: 9781860949265
Språk: Engelska
Antal sidor: 472
Utgivningsdatum: 2008-06-01
Förlag: Imperial College Press