Strategic Sustainability Communication

Franzisca Weder is Professor in Organizational and Sustainability Communication at the Department of Business Communication at WU Vienna University of Economics and Business, Vienna, Austria. Franzisca has 20 years of experience in researching, writing and teaching in the areas of Organizational Communication and Public Relations with a specific focus on Sustainability Communication and Corporate Social Responsibility. Before joining the Department of Business Communication, Franzisca worked as Associate Professor at the University of Queensland (School of Communication and Arts, Brisbane) and the University of Klagenfurt (Department for Media and Communication Studies, Austria); as Guest Professor, she worked at University of Alabama (USA), University of Eichstätt-Ingolstadt (GER), University of Waikato (NZ), RMIT (Melbourne, AUS) and University of Ilmenau (GER). Franzisca co-edited The Sustainability Communication Reader and Integrative CSR Communication, and her research appears in high ranked journals in strategic and environmental communication.

• Strategic Sustainability Communication_Introduction_Weder_final.- When talk is not cheap. The Performative Potentials of Strategic Sustainability Communication.- Public relations and sustainability: Points of friction in a complex relationship.- A typology of strategic sustainability communication: from reporting to transformation.- Sustainable and Just? Access to Sustainable Goods and Environmental Justice.- Striving for legitimacy: Strategic energy project communication and its characteristics.- Considerations for sustainable employee engagement as enablers for communication about sustainability.- The Role of Greenwashing Suspicion in Advertising Effectiveness.- Strategic Communication Beyond the Business Case: A Study of Investors Framing Sustainability Tensions.- Introducing corporate Environmental Efficacy Beliefs: A Stakeholder-Centric Perspective on Strategic Sustainability Communication.- Debating sustainability or avoiding responsibility?.-  Framing and argumentative strategies in corporate modern slavery statements in the UK.- Sustainability as a CEO Activism trigger: the Portuguese case.- Strategic communication of and for sustainability in Higher Education Institutions.-Conceptional considerations and results of a case study.