Strategic Retail Management

Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

• Functions, Formats and Players in Retailing.- Strategic Marketing in Retailing.- Marketing Mix in Retailing.- Buying, Logistics and Performance Measurement.