Strategic Paradigm of CSR and Sustainability

Esther Poveda-Pareja is Assistant Professor of Business Organization at the University of Alicante, Spain. Her research interests are mainly focused on corporate social responsibility and strategic management (concretely in agglomeration economies and tourism management).Bartolomé Marco-Lajara is Professor of Business Organization at the University of Alicante, Spain. His research interests are on Strategic Management and Tourism Management. He is a member of the Tourism Research Institute of the University of Alicante, holding now the position of Head of the Department of Business Organization at this University.Mercedes Úbeda García is Full Professor of Business Organization at the University of Alicante, Spain. She is a member of the Tourism Research Institute of the University of Alicante. Her main lines of research are related to Human Resources Management, Corporate Social Responsibility and Organizational Ambidexterity, in the tourism sector.Encarnación Manresa-Marhuenda is Associate Professor of Business Organization and Director of the Strategic Management Division at the University of Alicante, Spain. Her research interests are in the area of Strategic Management, Corporate Strategy, Environmental and Innovation Economics, Human Resources Management, International Business and Higher Education.

• 1. Introduction.- Part I. Companies as agents of change in the development of CSR and the achievement of sustainability goals. A private sector perspective.- 2. The Systemic Contexts and Dynamic Trajectories of Corporate Social Responsibility in Chinese Automobile Industry.- 3. Corporate Social Responsibility Challenges in The Mining Industry and ISO 26000.- 4. Sectorial Technological Intensity as a Differentiating Factor for Green Innovation and Economic and Sustainable Performance in Industrial Companies of the Valencian Community.- 5. Agglomeration Environments to Enhance CSR Strategies: A Tourism District Approach Towards Sustainability.- 6. Sustainable Tourism: Towards a Circular Economy with Transportation as a Key Factor.- Part II. Public initiatives to promote CSR and sustainability: Cooperation as a key element for sustainable success.- 7. Regulation Wave in the Fashion Industry. Media Framing of Legalised CSR.- 8. Strategic Planning for a Smart Sustainable City Model. The Importance of Public Administration and Enterprises Cooperation.- 9. Implementation of the Sustainable Development Goals (SDGs) in Municipalities with Less Than 2,500 Inhabitants: The Agenda Marca Pueblo Project.- 10. Measurement of Circularity for the Generation of Strategic Information in the Implementation of Sustainable Tourism Models.- 11. Conclusions.