Strategic Management

Issues and Cases

Häftad, Engelska, 2004

AvPaul W. Dobson,Ken Starkey,John Richards

349 kr

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This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. New edition of a highly popular introduction to strategic management. Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. Revised to take account of the latest development in the field. Now features twelve new cases. Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the ‘new economy’. Includes a new concluding chapter looking at present and future issues in strategic management. Continues to combine the latest management concepts with and emphasis on current business applications and implementation.

Produktinformation

Utgivningsdatum2004-03-11
Mått173 x 246 x 21 mm
Vikt472 g
FormatHäftad
SpråkEngelska
Antal sidor264
Upplaga2
FörlagJohn Wiley and Sons Ltd
ISBN9781405111812

Tillhör följande kategorier

Affärsstrategi inom Ekonomi och Ledarskap

"Dobson and Starkey have successfully updated their earlier work to provide a well written, comprehensive and authoritative book. The book contains a number of intersting case studies as well as chapter vignettes which provide a broad range of contexts within which the concepts and frameworks are discussed. The breadth of coverage is a distinct asset ensuring not only that all types of organisation are discussed, but also that the ideas presented can be viewed through a variety of lenses." David Ash, De Montfort University