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464 sidor
2005

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Författare: Garth Saloner, Andrea Shepard, Joel Podolny
Format: Inbunden
ISBN: 9780470009475
Språk: Engelska
Antal sidor: 464
Utgivningsdatum: 2005-12-01
Förlag: John Wiley & Sons Inc