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Strategic Management

Häftad, Engelska, 1987

AvCliff Bowman,David C. Asch

1 359 kr

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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

Produktinformation

  • Utgivningsdatum1987-06-01
  • Mått155 x 235 x 23 mm
  • Vikt673 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor407
  • FörlagBloomsbury Publishing PLC
  • ISBN9780333387658

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