Gregory G. Dess is the Andrew R. Cecil Endowed Chair in Management at the University of Texas at Dallas. His primary research interests are in strategic management, organization environment relationships, and knowledge management. He has published numerous articles on these subjects in both academic and practitioner-oriented journals. He also serves on the editorial boards of a wide range of practitioner-oriented and academic journals. In August 2000, he was inducted into the Academy of Management Journal Hall of Fame as one of its charter members. Professor Dess has conducted executive programs in the United States, Europe, Africa, Hong Kong, and Australia. During 1994 he was a Fulbright Scholar in Oporto, Portugal. In 2009, he received an honorary doctorate from the University of Bern (Switzerland). He received his PhD in business administration from the University of Washington (Seattle) and a BIE degree from Georgia Tech. Texas Tech University Gerry McNamara is the McConnell Broad Professor of Management at Michigan State University. His research draws on cognitive and behavioral theories to explain strategic phenomena, including strategic decision making, mergers and acquisitions, and environmental assessments. His research has been published in the Academy of Management Journal, the Strategic Management Journal, Organization Science, Organizational Behavior and Human Decision Processes, the Journal of Applied Psychology, Personnel Psychology, the Journal of Management, and the Journal of International Business Studies. Gerry’s research has also been abstracted in the Wall Street Journal, Harvard Business Review, New York Times, Bloomberg BusinessWeek, the Economist, and Financial Week. He has served as an associate editor for the Strategic Management Journal and the Academy of Management Journal. He received his PhD from the University of Minnesota. Alan B. Eisner is Dean of the School of Management and Professor of Management at Clark University. He received his PhD in management from the Stern School of Business, New York University. His primary research interests are in strategic management, technology management, organizational learning, and managerial decision making. He has published research articles and cases in journals such as Advances in Strategic Management, International Journal of Electronic Commerce, International Journal of Technology Management, American Business Review, Journal of Behavioral and Applied Management, and Global Journal of Business Pedagogy. He is the former associate editor of the Case Association’s peer-reviewed journal, The CASE Journal.

• PART 1: STRATEGIC ANALYSIS1. Strategic Management: Creating Competitive Advantages2. Analyzing the External Environment of the Firm 3. Assessing the Internal Environment of the Firm 4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources PART 2: STRATEGIC FORMULATION5. Business-Level Strategy: Creating and Sustaining Competitive Advantages6. Corporate-Level Strategy: Creating Value through Diversification7. International Strategy: Creating Value in Global Markets8. Entrepreneurial Strategy and Competitive DynamicsPART 3: STRATEGIC IMPLEMENTATION9. Strategic Control and Corporate Governance 10. Creating Effective Organizational Designs 11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization12. Managing Innovation and Fostering Corporate EntrepreneurshipPART 4: CASE ANALYSIS13. Analyzing Strategic Management CasesCases:1. Robin Hood2. The Global Casino Industry: Emerging from the Pandemic3. Theorybridge.com: Making Academic Research Relevant to Practitioners4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market 6. Haribo and the Gummi Bear Business: A Sticky Situation7. Coinbase Global Inc.8. Moet Hennessey Louis Vuitton9. Southwest Airlines: Can “Luv” Be a Competitive Advantage? 10. JetBlue in 202211. Emirates Airline12. Ford: Traveling Two Roads13. General Motors: Plugging In?14. Lime: Is E-Bike Sharing the Next Uber? 15. WW in 2022: Can Weight Watchers Shape Up?16. The Boston Beer Company: Competition is Brewing17. Heineken18. Tata Starbucks: A New Brew for India?19. Nintendo: Could the Switch Turn on Gamers? 20. Apple Inc.: Limits to Growth?21. Samsung Electronics 22. Zynga: Is the Game Over?23. Flipkart in the Indian E-Commerce Market24. eBay: Still Misunderstood25. Alibaba Group: Rivals at the Gate?26. Venmo: Better than Cash?27. Johnson & Johnson 28. Procter & Gamble29. McDonald's in 2022 30. United Way Worldwide31. Campbell: How to Keep the Soup Simmering32. World Wrestling Entertainment in 202233. Microfinance: Going Global . . . and Going Public?34. Greenwood Resources: A Global Sustainable Venture in the Making35. Kickstarter and Crowdfunding 202236. QVC in 202237. Cirque du Soleil in 202238. Walt Disney Company