Hoppa till sidans huvudinnehåll

Strategic Management: Text and Cases ISE

Häftad, Engelska, 2023

Av Gregory Dess, G.T. Lumpkin, Gerry McNamara, Alan Eisner, G. T. Lumpkin, Gerry Mcnamara

969 kr

Beställningsvara. Skickas inom 5-8 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. 

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases. 

Produktinformation

  • Utgivningsdatum2023-03-06
  • Mått236 x 337 x 27 mm
  • Vikt1 304 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor1 728
  • Upplaga11
  • FörlagMcGraw-Hill Education
  • ISBN9781266200465

Tillhör följande kategorier