Peter M. Ginter Ph.D., is University Professor and Professor of Health Policy and Organization in the School of Public Health at the University of Alabama at Birmingham. W. Jack Duncan Ph.D., is Professor and University Scholar Emeritus in the Collat School of Business and School of Public Health at the University of Alabama at Birmingham. Linda E. Swayne is Professor of Marketing Emerita, Belk College of Business, The University of North Carolina Charlotte.

• Preface viiFeatures of the Text viiiOrganization of the Text xiTo the Students – Why This Book, Strategic Management of Health Care Organizations, Is Important xiiThe Author Team xiiiAcknowledgments xiiiAbout the Companion Website xvParts and ChaptersPart 1 The Strategic Management Imperative and Context 1Chapter 1 The Nature of Strategic Management 3Chapter 2 Context and Change 29Part 2 Situational Analysis 61Chapter 3 External Analysis 63Chapter 4 Service Area Competitor Analysis 95Chapter 5 Internal Analysis and Competitive Advantage 125Part 3 Strategy Formulation 151Chapter 6 Identifying Strategic Alternatives 153Chapter 7 Directional Strategies 187Chapter 8 Evaluation of Alternatives and Strategic Choice 217Chapter 9 Strategic Planning Metrics 259Chapter 10 Leadership Communication and Action Plans 283Part 4 Resources for Strategic Thinkers 309Resource A Health Care Organization Accounting, Finance, and Performance Analysis 311Resource B Analyzing Strategic Health Care Cases 331Resource C Extended Example of Service Area Competitor Analysis – Internal Medicine 343Resource D Extended Example of Internal Analysis – Centene Corporation 361Resource E Summary of Strategic Alternatives 373Resource F Summary of Strategic Alternatives Analysis Methods 381Resource G Extended Example of Action Plans – Rehabilitation Medicine (RM), Cardiac Rehab Lab 389Resource H Health Care Acronyms 395Resource I Glossary of Health Care Strategic Management Terms 405Index 427