Strategic Management in Telecommunications

Inbunden, Engelska, 2000

Av James Shaw, James K. Shaw, TBD, James K Shaw

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Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

Produktinformation

Utgivningsdatum2000-02-29
Mått152 x 229 x 26 mm
Vikt791 g
FormatInbunden
SpråkEngelska
SerieCommunications engineering library
Antal sidor424
FörlagArtech House Publishers
ISBN9781580530187

Tillhör följande kategorier

Foundations of strategic management in telecommunications; strategic management and deregulation - opportunities precipitated by the Telecommunication Act of 1996; the economics of telecommunications convergence - telephony, broadcasting and computer integration; strategic management and the consumer -analysis of emerging demand; strategic management and the producer -analysis of emerging supply; economics of new product development in telecommunications; determinants of effective strategic management -common attributes of successful telecommunications firms; creating strategic options through market planning; global strategic management in telecommunications; current issues in strategic management in telecommunications; business opportunities in telecommunications market planning - a survey of expert forecasts, 2000-2010; future of strategic management in telecommunications - designing new product development amid accelerating competition.