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Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
Brief Contents Chapter 1: Introducing the ConceptsChapter 2: The Context of Managing StrategicallyChapter 3: Assessing Opportunities and Threats: Doing an External AnalysisChapter 4: Assessing Strengths and Weaknesses: Doing an Internal AnalysisChapter 5: Functional and Competitive StrategiesChapter 6: Corporate StrategiesChapter 7: International Strategies