Strategic Management for Hospitality and Tourism

Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management. Levent Altinay is Professor of Strategy and Entrepreneurship at Oxford Brookes Business School and the Editor-in-Chief of the Service Industries Journal. Prakash Chathoth is a Professor at the Department of Marketing and Information Systems, School of Business Administration, American University of Sharjah, United Arab Emirates. Mehmet Ali Koseoglu is an Assistant Professor of Hospitality Management at the Hong Kong Polytechnic University.

• Part 1: Introduction to Strategy. 1 Introduction to Strategic Management. 2 Strategic Management in Hospitality and Tourism. 3 Business Ethics and Social Responsibility. Part 2: Strategy Context. 4 The Hospitality and Tourism Industry Context. 5 The Organisational Context. 6 Financial Analysis of a Hospitality and Tourism Organization. Part 3: Strategy Content. 7 Business-Level Strategies. 8 Corporate-Level Strategies. 9 Network-level Strategies. Part 4: The Strategy Process. 10 Strategy Formation: Strategy Formulation and Implementation. 11 Strategy Implementation and Change. 12 Leadership in Hospitality and Tourism. Part 5: Synthesis. 13 Conclusions: Relating Content, Context, and Process. Part 6: Case Studies. Case Study 1: Ocean Park Hong Kong. Case Study 2: SeaWorld Parks and Entertainment: From Social Crisis to Reimagined Success. Case Study 3: Din Tai Fung Restaurant Chain’s Recipe for Success: Challenges and Opportunities Ahead. Case Study 4: Six Flags: A Familiar Brand Takes on a New Generation. Case Study 5: Marriott Acquiring Starwood: Challenges and Opportunities Ahead. Case Study 6: Mr. Harris Rosen’s Views on Entrepreneurship, Leadership and Corporate Social Responsibility: Insights and Implications for Hospitality and Tourism Education. Case Study 6 Supplement: Mr. Harris Rosen’s Recognitions and Philanthropic Activities from 2009-2019. Case Study 7: What You Can Learn from Service that Makes You Smile

‘The pedagogical approach and international context of this edition should be THE strategic management textbook to adopt to facilitate student learning and equip them with the much needed global exposure’. Cathy Hsu, Chair Professor, Hong Kong Polytechnic University, Hong Kong‘The leading strategic management text book in our field that can greatly help our hospitality and tourism students, managers and executives. All key and essential theories and concepts are explained nicely along with interesting case studies’. Marianna Sigala, Professor, University of South Australia‘This second edition of Strategic Management for Hospitality and Tourism provides the latest in strategic thinking and contemporary theoretical models and management practices. It addresses a range of cutting-edge issues including globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. A must read for both academics and students around the world.’John Bowen, Professor, University of Houston, USA‘This comprehensively revised 2nd edition of the definitive hospitality and tourism strategy text provides students and professors with valuable enhancements that explain complex strategic theories, concepts and applications in plain and clear language. The eminent team of authors enlivens this challenging subject by incorporating relevant and engaging contemporary examples.’Dimitrios Buhalis, Professor and Head of Department of Tourism and Hospitality, Bournemouth University, UK‘Strategic Management for Hospitality and Tourism has become the text for those teaching strategic management in hospitality and/or tourism programs. It includes a strong grounding in the principles of strategic management and illustrates how these are applied to hospitality and tourism organizations. The cases included in the text bring the application to life for the students and allow them to practice analytical techniques discussed.’Brian King, Professor and Associate Dean, Hong Kong Polytechnic University, Hong Kong