Strategic Change in Colleges and Universities

DANIEL JAMES ROWLEY is professor of management in the College of Business at the University of Northern Colorado. HERMAN D. LUJAN is the president emeritus of the University of Northern Colorado and is university distinguished professor of business and public policy. MICHAEL G. DOLENCE is president of Michael G. Dolence and Associates. Formerly he served as strategic planning administrator for the California State University, Los Angeles, and as director of research, planning and policy analysis at the Commission on IndepAndent Colleges and Universities in New York.

• Foreword by George Keller. Part One: The Principles. 1. Higher Education--A System Under Fire. 2. Why the Academy Needs Strategic Planning. 3. Creating a Unique Model of Strategic Planning for HigherEducation. 4. Planning to Fit the Institution's Environments. 5. Negotiating Campus Politics. Part Two: The Practices. 6. Concepts and Principles Underlying the Planning Process. 7. The Planning Process in Practice. 8. The People and Time Involved. 9. The Role and Functions of Committees. 10. Educating Participants and Stakeholders About the Plan. 11.Essential Areas I: Enrollment Management and ProgramPlanning. 12. Essential Areas II: Resources, Technology, and SupportSystems. Part Three: Acting on the Plan. 13. Implementing the Plan. 14. Adjusting the Plan to Institutional Needs. 15. Moving from Strategic Planning to Strategic Management.

"This book is the best guide to strategic planning I have read. Itraises provocative questions about institutional governance,direction setting, and survival in an ear of unprecedented changeand it details the questions to ask, the data sets to consider, andthe pitfalls to avoid. . . . A `must read' for any campus prior todeveloping its own strategic planning process." --James B.Appleberry, president, American Association of State Colleges andUniversities (AASCU) "Rowley, Lujan, and Dolence transforms a top-down strategicplanning process commonly used in business into a participatorymodel appropriate for colleges and universities. A well researchedmodel for strategic planning that is grounded in the real world."--Laurence W. Mazzeno, president, Urusuline College "Strategic Change in Colleges and Universities provides not only aconceptual framework, but also the methodology for helping anycollege or university adapt to shifting conditions, improve itscompetitive advantage, and position the institution for a betterfuture." --Steve Jonas, vice president for administration, SinclairCommunity College "This book brings rare insight to the issues, promises, andpitfalls of strategic planning in colleges and universities today.The use of case studies and the rich experience of the authorsilluminate the critical dimensions. I highly recommAnd reading itbefore kicking off your next strategic planning process."--Philomena Mantella, vice president for enrollment management andstudent life, Pace University