Strategic Business Development for Information Centres and Libraries

Margareta Nelke graduated from the Swedish School of Library and Information Science in 1982 and took a diploma in Marketing Management in 1990. After a short period at a public library and a university library she worked as an information specialist in corporations. In 1983 she took up the position of library manager at Alfa-Laval and in 1989 she got a similar position at Tetra Pak. At Tetra Pak the library was transformed into a Technology Intelligence function in 1999. In June 2002 she took up a position as the Global Technology Intelligence Process Owner at Tetra Pak. From 2004 and onwards she has been working as an independent consultant in her firm, I.C. at Once, offering investigations, coaching and training in competitive intelligence, information management and business development.During the years she has contributed to several publications and written journal articles and books on knowledge management and competitive intelligence. She has also lectured at seminars and conferences, in some cases as the keynote speaker. In 2002 she was awarded by the Special Library Association the ESLY 2002 (European Special Librarian of the Year 2002). She is a member of the Swedish Association of Information Specialists and was the President of this association between 2006 and 2009. She was also a member of the board of the Swedish School of Library and Information Science between 2008 and 2014.

• List of figures and tablesPrefaceAcknowledgementsAbout the authorChapter 1: The necessary business development and planningAbstract:Chapter 2: Leadership and change managementAbstract:The manager’s responsibilityTeam members’ responsibilityInvolving staffCase study: the unsuccessful involvementTurbulent timesVoices from practitioners: Maria Hugosson ByggeChapter 3: Competitive intelligenceAbstract:The forming of perspectivesDemands on individuals and organisationsThe PCMAC modelDecisions and actionsPitfalls and tipsVoices from practitioners: Charlotte HåkanssonChapter 4: Business concept and information strategiesAbstract:The business conceptInformation strategiesVoices from practitioners: Helena ValloChapter 5: The business planAbstract:The annual cycle of the business planCase: the annual planning processThe content of the business planVoices from practitioners: Jette Guldborg PetersenChapter 6: Strategic goals, measurement and evaluationAbstract:Set the strategic goalsMeasure and evaluateVoices from practitioners: Katarina KristofferssonChapter 7: Implementation of strategic decisionsAbstract:Case: from Tetra Pak Library to Technology IntelligenceChapter 8: ToolsAbstract:About organising workshopsBrainstorming with relation matrixPESTLE(M)SWOTScenario planningImpact analysisUnbiased review of the business: a workshopSpider diagramBenchmarkingChapter 9: Changes and challengesAbstract:ChangesChallengesReferencesIndex