Strategic Alliances and Marketing Partnerships
Gaining Competitive Advantage Through Collaboration and Partnering
Inbunden, Engelska, 2009
759 kr
Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships.With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
Produktinformation
- Utgivningsdatum2009-02-03
- Mått156 x 234 x 18 mm
- Vikt570 g
- FormatInbunden
- SpråkEngelska
- Antal sidor256
- FörlagKogan Page Ltd
- ISBN9780749454845
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
Practical Guide to Criminal and Regulatory Proceedings in Consumer Protection Matters
Richard Gibbs
Häftad, 2021
969 kr
Hoppa över listan
Du kanske också är intresserad av
Implementing and Managing Collaborative Relationships
Andrew Humphries, Linda McComie
Inbunden, 2022
3 329 kr
Practical Guide to Criminal and Regulatory Proceedings in Consumer Protection Matters
Richard Gibbs
Häftad, 2021
969 kr
Implementing and Managing Collaborative Relationships
Andrew Humphries, Linda McComie
Häftad, 2022
819 kr