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What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.
- Format: Pocket/Paperback
- ISBN: 9780199657780
- Språk: Engelska
- Antal sidor: 400
- Utgivningsdatum: 2012-07-19
- Förlag: OUP Oxford