Stay Tuned

Sterling, Christopher; Kittross, John Michael

• Contents: The Context of Broadcasting. The Prehistory of Broadcasting (to 1919). The Beginnings of Broadcasting (1920-1926). The Coming of Commercialism (1926-1933). Radio's Golden Age (1934-1941). Radio Goes to War (1941-1945). Era of Great Change (1945-1952). The Age of Television (1952-1960). Accommodation and Adjustment (1961-1976). Challenge and Competition (1977-1988). Change and Evolution (1988-2001). Lessons From the Past for the Future. Appendices: A Short Chronology of American Broadcasting. Glossary. Historical Statistics on Broadcasting. Selected Bibliography.

"...Sterling and Kittross do an admirable job developing a cohesive and complete historical review of the industry....Its tight focus on the industry allows for a depth of information that is exceptional....an excellent textbook for an upper level class in a degree program focused on preparing students to work in the broadcasting industry or a graduate-level broadcasting history class....the book should be considered a required reference for any scholar interested in broadcasting."—Mass Communication and Society"In their third edition of Stay Tuned, long the most helpful and comprehensive single-volume history of broadcasting available, Christopher Sterling and John Michael Kittross bring readers up to date on the major trends and developments since their last edition in 1990."—Communication Research Trends."Stayed Tuned is designed to be used as a text for a college or university course, but it is so thorough in its coverage and so well-organized that it can be used several other ways. The text can be used as a chronology (what happened and when) or as a history (what happened and why)....if you're looking for detailed, balanced introductions to virtually all other aspects of American broadcasting this will be a welcome find."—The Oldtimer's Bulletin"The authors of this volume went to great lengths to structure their wealth of information into a topical and historical frame. This effort makes reading it a pleasure right from the outset...Both authors have condensed their insight into broadcasting history into this one volume and their passion in pursuing this task can be felt throughout."—The International Journal on Media Management"...an excellent textbook for a history of broadcasting course, and could serve a variety of other courses as a main or supplemental text....much of the pleasure of reading this book lies in the view it affords of the establishment and evolution of a form of mass culture in the United States. Contemporary photographs, advertising, and programming excerpts provide insights into 20th-century American history as much as they provide insights into the history of broadcasting."—Antenna"Stay Tuned is the best single-volume history of American broadcasting in print!"—Michael C. KeithBoston College