Stats Means Business is an introductory and comprehensive textbook written especially for hospitality, business and tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.This new edition has been fully revised and updated to include:New content on business analyticsCase studies demonstrating practical applicationsAn extensive selection of new self-test questionsUpdated online teaching and learning resourcesStats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for hospitality, business and tourism students.

Produktinformation

Utgivningsdatum2025-04-08
Mått174 x 246 x undefined mm
Vikt1 000 g
FormatInbunden
SpråkEngelska
Antal sidor438
Upplaga4
FörlagTaylor & Francis Ltd
ISBN9781032750187

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'1. Numbers in Business: The Basics. 2. Presenting Data. 3. Summarising Values of a Single Variable. 4. Summarising Bivariate Data. 5. Assessing Risk. 6. Putting Probability to Work. 7. Modelling Populations. 8. Statistical Decision-making. 9. Statistical Decision-making with Bivariate Data. 10. The Role of Data in Business Analytics. 11. Descriptive Analytics. 12. Predictive Analytics. 13. Prescriptive Analytics. 14. Managing Statistical Research. Appendix 1 - Statistical Tables. Appendix 2 - Answers to 'Test Yourself' Questions.

‘This book is a valuable resource for managers. It is written in a clear and easily understood style and can be used as a program for both in-work and pre-work manager development. The clear exposition of each chapter’s content and learning outcomes are supported by practical exercises that enable reader application of the techniques outlined.’Professor Conrad Lashley, Professor Emeritus, NHL Stenden International Hospitality Management School, The Netherlands‘This book is written in an engaging style with clear explanations articulated in a very accessible way. The use of examples and interesting case studies ("vignettes") brings home the importance and relevance of statistics and quantitative techniques for students of business and management. The book will help to allay the fears that students can sometimes have towards statistics.’ Dr Dean Garratt, Senior Teaching Fellow, Aston Business School, UK‘Statistics is often viewed as a minefield experience for students. What Stats Means Business does is to allow all students, irrespective of past experience, to plot a successful route through that quagmire. It provides clear and concise explanations coupled with relevant worked examples thereby providing a step-by-step process that creates relevance to the student. I would recommend this text to all students wishing to gain a strong grounding in the statistical needs of both business and research.’Dr Karl T. Knox, International Business, Marketing and Tourism, University of Bedfordshire, UK