?This is a unique and effective contribution. Unlike some statistical books, this is a truly enjoyable read.? (Doody?s Reviews) "For the applied researcher who does much of her or his own data analysis, this book is a must-have. Even the applied statistician would benefit from owning a copy of this collection. It is certain that some 'rules' will be new, and the descriptions in the text can come in quite handy when one i trying to explain a concept to a non-statistician. In short, this collection of 'rules' is highly recommended." (MAA Reviews, December 10, 2008)"For the applied researcher who does much of her or his own data analysis, this book is a must-have. Even the applied statistician would benefit from owning a copy of this collection. It is certain that some 'rules' will be new, and the descriptions in the text can come in quite handy when one is trying to explain a concept to a non-statistician. In short, this collection of 'rules' is highly recommended." (MAA Reviews, Dec 2008)