Hoppa till sidans huvudinnehåll

1 079 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.

Produktinformation

  • Utgivningsdatum2000-09-28
  • Mått170 x 241 x 23 mm
  • Vikt680 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor420
  • FörlagCambridge University Press
  • ISBN9780521788304

Tillhör följande kategorier

Hoppa över listan

Mer från samma författare

Best-Worst Scaling

Jordan J. Louviere, Terry N. Flynn, A. A. J. Marley, Jordan J. (University of South Australia) Louviere, Terry N. (University of Western Sydney) Flynn, British Columbia) Marley, A. A. J. (University of Victoria

Inbunden

999 kr

Hoppa över listan

Du kanske också är intresserad av

Modeling Ordered Choices

William H. Greene, David A. Hensher, William H. (New York University) Greene, David A. (University of Sydney) Hensher, William H Greene, David A Hensher

Häftad

769 kr

Modeling Ordered Choices

William H. Greene, David A. Hensher, William H. (New York University) Greene, David A. (University of Sydney) Hensher

Inbunden

2 299 kr

Applied Choice Analysis

David A. Hensher, John M. Rose, William H. Greene, David A. (University of Sydney) Hensher, John M. (University of Sydney) Rose, William H. (New York University) Greene, David A Hensher, John M Rose, William H Greene

Häftad

1 199 kr

Best-Worst Scaling

Jordan J. Louviere, Terry N. Flynn, A. A. J. Marley, Jordan J. (University of South Australia) Louviere, Terry N. (University of Western Sydney) Flynn, British Columbia) Marley, A. A. J. (University of Victoria

Inbunden

999 kr