Startup Navigator

Dietmar Grichnik is a leading researcher in the field of entrepreneurship, innovation, and finance. He is Director of the Institute of Technology Management at the University of St. Gallen (HSG), where he also leads the Chair for Entrepreneurship. Shortly, Dietmar was elected among the Top100 Entrepreneurship professors globally. His research is published in leading field journals and he is also author of “Entrepreneurial Living”. As former banker and current investor, Dietmar is actively engaged in teaching and supporting entrepreneurs, especially in the university environment.Manuel Hess is a research associate at the Chair for Entrepreneurship of the University of St.Gallen. He is a lecturer to students, entrepreneurs, and executives for Entrepreneurship and Business Metrics. Manuel’s PhD-research focuses on investor decision-making and the influence of board members on new venture success. As project manager of the Competence Center St.Galler Startup Navigator, he is responsible for research and use of the Navigator within startups and established companies alike.

• 1: Profiling1 motivationcase insight: Aerogia2 Problem3 Customer4 Jobs to be done5 SolutionStartup cockpit: profiling summaryCase insight: Piavita2: Prototyping6 Product/service7 Value proposition8 Go to market9 Competition10 Unique selling propositionStartup cockpit: unit economicsStartup cockpit: prototyping summaryCase insight: Travis3: sourcing11 team roles and competencies12 Network and partner13 Co-creation14 requirements15 Intellectual property16 Risk compass17 Call to actionStartup cockpit: transformation map and OKRStartup cockpit: sourcing summaryCase insight: ava4: Scaling18 performanceStartup cockpit: profitable growthCase insight: Pixability19 Investment20 Deal and exitStartup cockpit: scaling summaryCase insight: a day in the life of a venture capitalistAppendix: the pitch – Art or science?Appendix: sample pitch deck.

Startup Navigator is a comprehensive, practical guide that will help entrepreneurs to manoeuvre through each step of the exciting but treacherous path of business venturing. It is illustrated with real-world examples, insights, and case studies of entrepreneurs who tell inspiring, attainable stories. If you are thinking of starting up a business, I recommend that you read this book and engage with its worksheets and online resources to be better prepared for your entrepreneurial journey. – Leonie Baldacchino, University of Malta