Starting & Running a Business All-in-One For Dummies - UK

Colin Barrow is a strategic advisor to business owners and the author of over 30 books in the fields of entrepreneurship, business management, and international property development. Previously, he spent ten years at the helm of the Enterprise Group at Cranfield School of Management, where he led the team that developed the Business Growth Programme.

• Introduction 1Book 1: Laying the Groundwork 5Chapter 1: Preparing for Business 7Chapter 2: Arranging the Foundations 27Chapter 3: Can You Do the Business? 47Chapter 4: Preparing the Business Plan 59Chapter 5: Establishing Your Starting Position 77Chapter 6: Researching Your Customers and Competitors 89Book 2: Sorting Out Your Finances 123Chapter 1: Finding the Money 125Chapter 2: Seeking Alternative Funding 149Chapter 3: Figuring Out the Figures 165Chapter 4: Budgeting for Beginners 185Book 3: Finding and Managing Staff 199Chapter 1: Staying on the Right Side of the Law 201Chapter 2: Finding and Interviewing Job Candidates 213Chapter 3: Employing People Successfully 235Chapter 4: Disciplining and Dismissing Staff 251Chapter 5: Inspiring Employees to Better Performance 267Chapter 6: Coaching and Development 285Chapter 7: Becoming an Expert at Performance Appraisal and Management 299Book 4: Keeping on Top of the Books 313Chapter 1: Recording the Financial Facts 315Chapter 2: Managing Your Tax Position 331Chapter 3: How Investors Read a Financial Report 343Book 5: Marketing and Advertising Your Wares 361Chapter 1: Taking a Closer Look at Customers 363Chapter 2: Defining Your Business Mission, Vision, Objectives and Values 377Chapter 3: Marketing and Selling Your Product or Service 383Chapter 4: Creating and Placing Ads 413Chapter 5: Public Relations and Publicity 441Chapter 6: Doing Business Online 457Chapter 7: Social Media Engagement 485Book 6: Growing and Improving Your Business 519Chapter 1: Thinking Strategically 521Chapter 2: Managing More than One Product 543Chapter 3: Improving Your Company’s Performance 575Chapter 4: Franchising for Growth 589Chapter 5: Funding Expansion 597Chapter 6: Becoming a Great Manager 611Index 627

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