Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

• Introduction 1Part I: Getting Serious about eBay 7Chapter 1: Launching Your Business on eBay 9Chapter 2: The Finer Points of eBay Selling 31Chapter 3: Cool eBay Tools 57Chapter 4: Safe Selling Equals Profitable Sales 83Chapter 5: Expanding Sales with an eBay Store 103Part II: Setting Up Shop 119Chapter 6: Finding Merchandise to Up Your Profits 121Chapter 7: Pricing Your Items to Sell 139Chapter 8: Establishing and Marketing Your Web Site 151Part III: Business Is Business — Time to Get Serious 167Chapter 9: Software Built for Online Auctions 169Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185Chapter 11: Setting Up Listings That Sell 199Chapter 12: Providing Excellent Customer Service 219Chapter 13: Collecting Your Money 231Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249Part IV: Your eBay Back Office 263Chapter 15: Getting Legal: Understanding Taxes and Licenses 265Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay 277Chapter 17: Building an eBay Back Office 293Part V: The Part of Tens 311Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits 313Chapter 19: Ten Other Places to Move Your Merchandise 323Appendix A: eBay Business Glossary 333Appendix B: The Hows and Whys of a Home Network 339Index 345

Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

• Introduction 1Part I: Getting Serious about eBay 7Chapter 1: Launching Your Business on eBay 9Chapter 2: The Finer Points of eBay Selling 31Chapter 3: Cool eBay Tools 57Chapter 4: Safe Selling Equals Profitable Sales 83Chapter 5: Expanding Sales with an eBay Store 103Part II: Setting Up Shop 119Chapter 6: Finding Merchandise to Up Your Profits 121Chapter 7: Pricing Your Items to Sell 139Chapter 8: Establishing and Marketing Your Web Site 151Part III: Business Is Business — Time to Get Serious 167Chapter 9: Software Built for Online Auctions 169Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185Chapter 11: Setting Up Listings That Sell 199Chapter 12: Providing Excellent Customer Service 219Chapter 13: Collecting Your Money 231Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249Part IV: Your eBay Back Office 263Chapter 15: Getting Legal: Understanding Taxes and Licenses 265Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay 277Chapter 17: Building an eBay Back Office 293Part V: The Part of Tens 311Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits 313Chapter 19: Ten Other Places to Move Your Merchandise 323Appendix A: eBay Business Glossary 333Appendix B: The Hows and Whys of a Home Network 339Index 345

Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

• Introduction 1Part I: Getting Serious about eBay 7Chapter 1: Launching Your Business on eBay 9Chapter 2: The Finer Points of eBay Selling 31Chapter 3: Cool eBay Tools 57Chapter 4: Safe Selling Equals Profitable Sales 83Chapter 5: Expanding Sales with an eBay Store 103Part II: Setting Up Shop 119Chapter 6: Finding Merchandise to Up Your Profits 121Chapter 7: Pricing Your Items to Sell 139Chapter 8: Establishing and Marketing Your Web Site 151Part III: Business Is Business — Time to Get Serious 167Chapter 9: Software Built for Online Auctions 169Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185Chapter 11: Setting Up Listings That Sell 199Chapter 12: Providing Excellent Customer Service 219Chapter 13: Collecting Your Money 231Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249Part IV: Your eBay Back Office 263Chapter 15: Getting Legal: Understanding Taxes and Licenses 265Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay 277Chapter 17: Building an eBay Back Office 293Part V: The Part of Tens 311Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits 313Chapter 19: Ten Other Places to Move Your Merchandise 323Appendix A: eBay Business Glossary 333Appendix B: The Hows and Whys of a Home Network 339Index 345