This catalogue was published for the inaugural START art fair, held at the Saatchi Gallery in London in June 2014. It offers information on over forty exhibiting galleries and their artists, as well as twenty artists appearing in “Eye Zone,” an exhibition held within the fair. START is a focused art fair, limited to young galleries showing new artists from around the world, in well proportioned museum standard exhibition spaces rather than standard art fair booths. The aim of START is to provide young galleries with a high-profile platform to showcase their artists’ work at an important stage in their careers development, bringing them to the attention of a culturally engaged, international audience in a world- renowned location.