Start. Scale. Exit. Repeat.

With more than thirty years of experience as a serial entrepreneur, COLIN C. CAMPBELL has founded, expanded, and divested over a dozen companies in partnership with his team. Some of his noteworthy ventures include Tucows, Hostopia, GeeksforLess, and .CLUB Domains, additionally he and partners continue to launch new companies like Paw.com, HipOptical, GiftAI.com, Escape Club, and Startup.club. In this book, he draws upon insights gained from an over decade-long journey of identifying patterns and interviewing successful serial entrepreneurs and industry experts to reveal the critical factors that drive startup success.

• IntroductionStartStoryChapter 1: Ideas Are EverywhereChapter 2: From Idea to ActionChapter 3: Catching the Next Wave Is CriticalChapter 4: Focus on Something You (and Others) LoveChapter 5: Pick an Idea That Can ScaleChapter 6: Can You Build a Moat around Your Idea?Chapter 7: Stage GatesPeopleChapter 8: First Hires: Pay Your People with Love, Ownership, and FreedomChapter 9: Hire People Who Are “Different”Chapter 10: Hire Do-It-Yourself EmployeesMoney Chapter 11: Proving Your ConceptChapter 12: Paying for Your IdeaChapter 13: Becoming a Customer-Funded StartupChapter 14: Cash Is the Oxygen That Keeps Your Business AliveSYSTEMSChapter 15: The Four Sticky Note Business PlanChapter 16: Why Startups FailScaleStoryChapter 17: Scale Quickly, Kill QuicklyChapter 18: Scale in ZerosChapter 19: Find Your X FactorChapter 20: Prove ItChapter 21: Promote ItChapter 22: Finding the Right Distribution/Sales ChannelPeopleChapter 23: Profile Everyone, Especially YourselfChapter 24: Hiring Great LeadersChapter 25: Hiring a Great Sales TeamSalesChapter 26: Proof SellsChapter 27: Perfecting the PitchChapter 28: The Right Funding for the Right Situation at the Right TimeChapter 29: The Problem with Venture (Vulture) CapitalChapter 30: Raise Money by Saving MoneySystemsChapter 31: The Value of CoachingChapter 32: Scale Your CultureChapter 33: Strategic Planning and ExecutionChapter 34: Goal SettingChapter 35: Transforming into a Sales OrganizationChapter 36: Growth through AcquisitionChapter 37: Rely on Systems to ScaleChapter 38: Catching the Break: Maximize LuckChapter 39: Minor Majors (a.k.a. Growth Hacks)Chapter 40: Why Startups Fail to ScaleExitStoryChapter 41: The Case for SellingChapter 42: When the Rules Change, Change with the RulesChapter 43: Types of BuyersChapter 44: Timing Is Half the ValueChapter 45: Maximize the Value of the ExitChapter 46: It’s Not about YouPeopleChapter 47: Liquidity or ControlChapter 48: The NegotiationSYSTEMSChapter 49: Sell Your SystemsRepeatStoryChapter 50: What Propels a Serial EntrepreneurChapter 51: Ideas Are Everywhere AgainPeopleChapter 52: Track Your A PlayersMoney Chapter 53: Dress for SuccessChapter 54: Using Other People’s Money to ScaleSystemsChapter 55: Use Copy and Paste SystemsChapter 56: Make a DifferenceChapter 57: The Toll of Entrepreneurial LifeChapter 58: Final ThoughtsAcknowledgments

“[...] a top-notch how-to for business owners.”— Kirkus Starred Review“This is a must read for those starting their first business as well as more seasoned professionals looking for a quick reminder of some of the keys to business success.”— Kirkus Starred Review“Demonstrating the entrepreneurial skills that are needed to make a business sore, Start. Scale. Exit. Repeat is an aspirational business guide.”— Foreword Reviews“A persuasive entrepreneurial guide.”— Foreword Reviews“Campbell’s guidance is clear, practical, and inspiring throughout.”— BookLife by Publishers Weekly Editor’s Pick“[...] a book that makes no false promises of an easy path to success but instead lays out the processes for incubating an idea into a startup and that startup into a business that beats the odds.”— BookLife by Publishers Weekly Editor’s Pick“Prepare to discover why understanding stories, people, money, and systems is crucial for success in entrepreneurship.”— Readers’ Favorite