Magdalena Sawczuk is an assistant professor at the Jagiellonian University in Kraków, Poland (Faculty of Management and Social Communication, Institute of Entrepreneurship).

• Chapter 1. The Museum Context of Stakeholder Relationship Management and Value Co-creation: An Introduction Chapter 2. Value co-creation in the management theory from the museum's perspective Chapter 3. Stakeholder theory in the strategic management of museums Chapter 4. The Museum Context of Stakeholder Relationship Management and Value Co-creation: Methodology of the Study Chapter 5. The museum’s relationship with its stakeholders Chapter 6. Co-creation of value by a museum and its stakeholders Chapter 7: The Museum Context of Stakeholder Relationship Management and Value Co-creation: Conclusions

Magdalena Sawczuk is an assistant professor at the Jagiellonian University in Kraków, Poland (Faculty of Management and Social Communication, Institute of Entrepreneurship).

• Chapter 1. The Museum Context of Stakeholder Relationship Management and Value Co-creation: An Introduction Chapter 2. Value co-creation in the management theory from the museum's perspective Chapter 3. Stakeholder theory in the strategic management of museums Chapter 4. The Museum Context of Stakeholder Relationship Management and Value Co-creation: Methodology of the Study Chapter 5. The museum’s relationship with its stakeholders Chapter 6. Co-creation of value by a museum and its stakeholders Chapter 7: The Museum Context of Stakeholder Relationship Management and Value Co-creation: Conclusions

Magdalena Sawczuk is an assistant professor at the Jagiellonian University in Kraków, Poland (Faculty of Management and Social Communication, Institute of Entrepreneurship).

• Chapter 1. The Museum Context of Stakeholder Relationship Management and Value Co-creation: An Introduction Chapter 2. Value co-creation in the management theory from the museum's perspective Chapter 3. Stakeholder theory in the strategic management of museums Chapter 4. The Museum Context of Stakeholder Relationship Management and Value Co-creation: Methodology of the Study Chapter 5. The museum’s relationship with its stakeholders Chapter 6. Co-creation of value by a museum and its stakeholders Chapter 7: The Museum Context of Stakeholder Relationship Management and Value Co-creation: Conclusions