Launched in 2017, Squishmallows™ has become a global sensation with more than 590 million lifetime plush units sold worldwide. Known for their ultra-soft texture, collectible appeal, and a diverse cast of lovable styles, Squishmallows™ has built a devoted fan base and cemented its place in pop culture. Jazwares™, a global leader in play and entertainment, continues to expand the Squishmallows™ universe through innovative collaborations, new consumer products categories, and unforgettable fan experiences.