John Carvalho is a professor of journalism at Auburn University, USA. His academic career as a sports media historian has focused mainly on sports celebrities with strong media ties.

• Introduction. Section I: Early influences, early developments 1.Curiosity shop, toy department, and beyond: The development of visual baseball journalism in Frank Leslie’s illustrated newspaper 2.The photo-finish as sport media 3.Hawking kings of the diamond: How specialty sports magazines sold the national pastime, its stars, and its audience fables of manliness 4.Joe Louis: The first Black White hope 5.Dizzying Up the Broadcast Booth: The Player-Broadcaster in the Early Years of Televised Baseball Section II: Sports, media, and evolving identity issues 6.‘Do tennis-girls make good wives?’: Exploring media representations of women’s sport in interwar Britain 7.From base paths to bylines: Jackie Robinson’s prodigious career in journalism 8.Major League Baseball and the development of Spanish-language radio broadcasts 9.Defying race ideology in the South: Print media’s role in the erosion of the unwritten rules in college basketball 10.Martin Luther King Jr. Day and the Super Bowl as a narrative for civil rights 11.Martina Navratilova: Out in the (relative) open Section III: The global reach of sports and media’s influence 12.Sport journalism in wartime: Orders of worth and the Third Reich 13.Trapped in America: How the Masanori Murakami debacle redefined U.S.-Japan baseball relations 14.Argentina in the Soccer World Cup Mexico 1971: A collaborative approach in building a theoretical landmark 15.For profit or for country? The Daily Mail and the Zola Budd affair Section IV: A first look at emerging sports media history topics 16.Labor’s denial: A case study of how labor used the media and public relations to block the first NBA-ABA merger attempt 17.Clyde Lear and the Learfield Sports empire 18.Remembering NCAA v. Board of Regents: The Supreme Court foundation of a mediated college football cartel 19.The ultimate value-added proposition: How fantasy sport evolved to accommodate the changing social needs of sports fans 20.Covering terror: The New York Times’ post-9/11 sports reporting

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