Ellis Cashmore is the author of Making Sense of Sport, The Black Culture Industry and other titles on the issues of culture, media and sports. He is professor of culture, media and sports at Staffordshire University.

• Introduction Acknowledgments Entries A–Z Index

'Entertaining, informative and stimulating of new ideas, just the sort of reference to have close at hand and dip into from time time, either for information or inspiration. It is more suited to the academic than the public library, but a must for all those supporting studies in sport.' - Reference Reviews'As well as being a valuable introduction to the subject, the book has suggestions for further reading, and is enjoyable to dip into.' - Library Association Record